Sapphire Jewellery

David Ashton Jewellery

Last updated: 11 November 2026

1. Our Commitment to Your Privacy

At David Ashton Jewellery, we respect your privacy and are committed to protecting your personal information.

As an independent, family-run jewellery business, we value the trust our customers place in us. Whether you visit our London studio, commission a unique piece of jewellery, make a purchase or browse our website, we handle your personal information with care and discretion.

This Privacy Policy explains how we collect, use, store and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK data protection legislation.

2. Who We Are

David Ashton Jewellery is an independent jewellery business specialising in individually handmade fine jewellery.

Business: David Ashton Jewellery

Data controller: David Ashton

Address:
David Ashton Jewellery
OXO Tower Wharf
Barge House Street
London SE1 9PH
United Kingdom

Email: in**@************co.uk

Website: https://davidashton.co.uk

For any questions about your personal information or this Privacy Policy, please contact us using the details above.

3. Information We Collect

We collect personal information that you voluntarily provide when contacting us, arranging an appointment, purchasing jewellery or commissioning a bespoke piece.

This may include:

• Your name, email address, telephone number and postal address.

• Details of jewellery purchases, commissions and previous orders.

• Jewellery sizes, design preferences and other information relevant to a commission.

• Correspondence relating to enquiries, purchases and aftercare.

• Payment and transaction records, including invoices and deposit confirmations.

• Newsletter subscriptions and marketing preferences.

When you visit our website, certain technical information may also be collected automatically, including browser information, device details, IP address, pages visited and website interactions.

We collect only the information reasonably necessary to operate our business and provide our services.

4. How We Use Your Information

We use your personal information to:

• Respond to enquiries and arrange appointments.

• Discuss, design and fulfil bespoke jewellery commissions.

• Process purchases, deposits and delivery arrangements.

• Maintain customer records and purchase histories.

• Provide valuations, guarantees and aftercare services.

• Contact you regarding an existing purchase or commission.

• Maintain appropriate business and accounting records.

• Improve our website, services and customer experience.

• Send newsletters and information about our jewellery, where permitted.

• Comply with legal obligations and protect our business.

We do not sell or rent your personal information to third parties for their own marketing purposes.

5. Our Legal Basis for Processing Personal Information

We process personal information only where we have a lawful basis under UK data protection legislation.

Contractual necessity

We use information necessary to fulfil jewellery purchases, commissions and associated services, including steps requested before entering into a contract.

Legal obligations

We retain and process certain information to comply with tax, accounting and other legal requirements.

Legitimate interests

We may use information where reasonably necessary to operate our business, respond to enquiries, maintain customer relationships, provide aftercare, improve our services and protect our business, provided your rights and interests are appropriately considered.

Consent

Where required, we rely on your consent for activities such as email marketing and certain website tracking technologies.

You may withdraw your consent at any time. This does not affect the lawfulness of processing carried out before consent was withdrawn.

Where information is necessary to fulfil a purchase or commission, we may be unable to provide the requested service without it.

6. Purchases, Commissions and Payments

Our website allows customers to browse our jewellery collections and contact us about purchases and bespoke commissions.

We do not accept payments directly through our website.

Payments are arranged personally with customers, either by bank transfer or by card payment at our London studio.

We maintain appropriate records of payments, deposits, invoices and transactions for business and accounting purposes.

Card payments are processed through our payment services provider, while bank transfers are processed through the relevant banking institutions.

We do not collect or store customers’ payment card details through our website.

7. Email Newsletters and Marketing

We occasionally contact customers and subscribers with information about our handmade jewellery, new gemstones, collections, exhibitions and events.

We use Mailchimp to manage our email newsletters and subscriber information.

We send marketing communications where we have your consent or another applicable permission under UK electronic marketing regulations.

You may unsubscribe at any time using the link provided in our marketing emails or by contacting us directly.

Unsubscribing from marketing communications will not affect necessary correspondence concerning existing orders, commissions or services.

We do not share our mailing lists with unrelated third parties for their independent marketing purposes.

8. Google Analytics and Website Information

We use Google Analytics 4, provided by Google, through the Site Kit plugin on our WordPress website.

Google Analytics helps us understand how visitors use our website so that we can improve its content, navigation and overall experience.

Information collected may include:

• Pages visited and time spent on the website.

• How visitors arrive at our website.

• General geographical location.

• Browser and device information.

• Website interactions, including clicks and navigation.

• Technical information associated with website visits.

Google Analytics uses cookies and related technologies and may process information such as IP addresses and online identifiers.

We use this information to understand website performance and improve how customers discover and explore our jewellery collections.

We do not intentionally provide Google Analytics with customers’ names, email addresses or payment details.

Google may process information outside the United Kingdom in accordance with its applicable privacy terms and data protection safeguards.

For further details, please see Google’s Privacy Policy:

https://policies.google.com/privacy

9. Cookies

Our website uses cookies and similar technologies to support its operation and understand how visitors use it.

Cookies are small files stored on your device when you visit a website.

These may include:

Essential cookies

These support the operation, functionality and security of our website.

Analytics cookies

Google Analytics may use cookies to distinguish visitors, measure website activity and help us understand how our pages are used.

Other functional cookies

Additional website features and plugins may use cookies or similar technologies where necessary for their operation.

Cookies that are not covered by a legal exemption require appropriate consent. Certain uses for statistical purposes may qualify for an exception where all relevant legal conditions are satisfied, including transparency and an effective means of objection.

You can control or delete cookies through your browser settings. Disabling certain cookies may affect some website features.

We review our use of cookies and related technologies to ensure that our website practices remain appropriate under applicable UK legislation.

10. Sharing Information with Third Parties

We share personal information only where reasonably necessary to operate our business, fulfil our obligations or provide services requested by customers.

These organisations may include:

• Website hosting and technical service providers.

• Google, for website analytics.

• Mailchimp, for email marketing.

• Banks and card payment processors.

• Royal Mail and other delivery providers.

• Accountants and other professional advisers.

• Authorities where disclosure is required by law.

We take reasonable steps to ensure that service providers handle personal information appropriately and in accordance with applicable data protection requirements.

We do not sell personal information to third parties.

11. International Data Transfers

Some of our technology providers, including Google and Mailchimp, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we seek to ensure that appropriate legal protections are in place.

These may include UK adequacy regulations, approved contractual safeguards or other lawful transfer mechanisms.

You may contact us for further information about the safeguards relevant to your personal information.

12. Protecting Your Personal Information

We take reasonable technical and organisational measures to protect personal information from unauthorised access, accidental loss, misuse, alteration or disclosure.

We restrict access to customer information to those who require it for legitimate business purposes.

We also take appropriate precautions when handling customer correspondence, financial records and commission details.

Although we take reasonable steps to protect information, no electronic storage or internet transmission system can be guaranteed completely secure.

13. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or to fulfil applicable legal obligations.

This includes:

Purchase and financial records

Generally retained for six years or for another period required by applicable tax and accounting legislation.

Bespoke commission records

May be retained for longer where reasonably necessary to provide ongoing aftercare, maintain workmanship guarantees, document the original design or establish or defend legal claims.

Customer enquiries

Retained for a reasonable period to respond to enquiries and manage any subsequent customer relationship.

Marketing subscriptions

Retained while you remain subscribed, subject to appropriate reviews. Limited information may be retained after unsubscribing to prevent further unwanted marketing.

Website analytics

Retained according to the relevant settings and retention periods of our analytics services.

When information is no longer required, we securely delete or anonymise it, unless continued retention is legally justified.

14. Your Rights Under UK Data Protection Law

Under the UK GDPR, you have rights concerning your personal information, subject to applicable conditions and exceptions.

These include:

• The right of access: To request a copy of the personal information we hold about you.

• The right to rectification: To request corrections to inaccurate or incomplete information.

• The right to erasure: To request deletion of your information in certain circumstances.

• The right to restrict processing: To request that we limit certain uses of your information.

• The right to data portability: To receive certain information in a portable format where applicable.

• The right to object: To object to processing based on certain lawful grounds.

• The right to withdraw consent: Where processing is based on consent.

• Rights relating to automated decision-making: Where applicable under data protection legislation.

You have the right to object to the use of your personal information for direct marketing at any time.

To exercise your rights, please contact:

in**@************co.uk

We will respond within the timescales required by law, normally within one calendar month for requests concerning your data protection rights, subject to applicable extensions.

We may need to verify your identity before responding.

15. Complaints and Concerns

If you have any concerns about how we collect, use or protect your personal information, please contact us directly.

Email: in**@************co.uk

We take privacy concerns seriously and aim to resolve them promptly and fairly.

We will acknowledge data protection complaints within 30 days, investigate them appropriately, keep you informed and communicate the outcome without undue delay.

If you remain dissatisfied, you have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Information Commissioner’s Office

Website: https://ico.org.uk

Telephone: 0303 123 1113

You may contact the ICO directly at any time.

16. Links to External Websites

Our website may contain links to external websites, including professional organisations, industry resources and other third-party services.

These websites operate independently and may have their own privacy policies.

We are not responsible for how external websites collect or process personal information.

We recommend reviewing the privacy policies of websites you choose to visit.

17. Children’s Privacy

Our website and jewellery services are not specifically directed at children.

Where children are involved in a jewellery purchase, gift or commission, we aim to collect only the information reasonably necessary for the relevant purpose and apply appropriate safeguards.

We do not knowingly use children’s personal information for targeted marketing.

18. Changes to This Privacy Policy

We may occasionally update this Privacy Policy to reflect changes in legislation, our business operations or the services used on our website.

Any updates will be published on this page, together with the date of the latest revision.

Where required, we will provide additional notice of significant changes.

19. Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact:

David Ashton Jewellery

OXO Tower Wharf
Barge House Street
London SE1 9PH
United Kingdom

Email: in**@************co.uk

Website: https://davidashton.co.uk